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Cubitts City

Cubitts City, London Wall

Cubitts is an independent British spectacles and sunglasses company, from King's Cross, London. They offer a wide range of handmade frames which go through fifty carefully crafted stages over the course of six weeks. 101 Architecture+Design are proud to announce our third collaboration with Cubitts within Central London, and second with Deidra Hodgson. Under the artistic and creative direction of Tom Broughton, Cubitts establish a subtle English cool through their interior architectural deisgn. 

Each location engages in a respectful exploration of the buildings narrative, it’s wider context informing the spaces story.

Simon Flynn [Director of 101 Architecture+Design] “Cubitts’ architectural personality doesn’t shout in bombastic enthusiasm, rather it speaks quietly and subtly, allowing the product to take centre stage. A monumental attention to detail is paid from initial concept, through design development, competitive tender and construction. We engage the most committed contractors, millworkers and core suppliers who share this clients commitment to quality, whist deeply respecting an honest budget”.

Project Value: < £100k

Planning and procurement: 5 months.

Construction: 10 weeks.

Space: 50m2.

Designer: [Concept] Deidra Hodgson. https://www.deidrahodgson.com

 

Cubitts Covent Garden

Cubitts Covent Garden, Monmouth Street

Cubitts is an independent British spectacles and sunglasses company, from King's Cross, London. They offer a range of handmade frames which go through fifty crafted stages over the course of six weeks. 101 Architecture+Design are proud to continue our collaboration, following the success of Cubitts Jermyn Street, with this dynamic, creative and forward looking retail brand.Under the artistic and creative direction of Tom Broughton, Cubitts establish a subtle English cool through their interior architecture.

Each location engages in a respectful exploration of the buildings narrative, it’s wider context informing the spaces story.

Project Value: Confidential

Planning and procurement: 5 months.

Construction: 4 weeks.

Space: 50m2.

Designer: [Concept] Deidra Hodgson. https://www.deidrahodgson.com

Contractor: Estetiko https://www.estetiko.co.uk

Cubitts St James'

Cubitts St James', Jermyn Street

101 Architecture+Design partnered with Jake Phillips of ‘Jake Wild Studios’ to further expand upon their concept design and obtain all necessary statutory approvals for the implementation of Cubitts' latest offering, in this prestigious retail location in the heart of London. Working closely alongside the Crown Estate and the City of Westminster Planning Department, 101 Architecture+Design developed detailed designs, drawing upon our specialist experience of working with Listed Status Properties.

Ensuring historically approproate proportions and detailing were used in this entirely new shop front. Cubitts continued their devotion to period-correct, high quality detailing beyond these approvals into the manufacture, hiring Alex May Hughes (http://alexmayhughes.co.uk) to fabricate a hand gilded back painted glass fascia sign.

Please refer to https://www.cubitts.co.uk/journal/category/st-james-s/ for more information on the process and Alex's work.

Project Value: Confidential 

Planning and procurement: 1 months.

Construction: n/a

Space: 30m2

Designer: Jake Wild Studios : http://wildstudio.co.uk

Contractor: n/a

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